Work · E-commerce
Selling pools in winter.
StainlessSwim got 4× more leads from Meta than from Search, in the off-season.
What changed.
Leads, Meta vs Search4×in the low season
Cost per lead, Meta vs Search−56%
What we did.
The challenge
Pools sell in summer. In winter every lead costs more, and the platforms have less to learn from.
We ran Meta lead campaigns next to Google Performance Max, each with its own budget and goal.
Winter became a test bench for audiences and creative, so the summer budget goes to proven winners.
