Work · E-commerce
Less than half the spend, better returns.
Urban Planet cut Meta spend by 57%, and return on ad spend went up.
What changed.
Meta spend, year on year−57%
Return on ad spendHigherin all three attribution models
What we did.
The challenge
Every tool reported a different number of sales, so nobody knew which ads really worked.
We tracked results in three attribution models at once, CRM, GA4 and Meta, and only acted on what all three agreed on.
Then we cut hard and tested steadily: lookalikes, competitor interests and remarketing.
