Work · Manufacturing
Selling on someone else’s shelf.
Soler&Palau’s retail sales grew 37% year on year, while the cost per ad conversion fell 61%.
What changed.
Retail sales, year on year+37%
Units sold+70%
Cost per ad conversion−61%
Sales at one major retailer+166%
What we did.
The challenge
The sale closes on a retailer’s site, not ours, so the ads have to prove themselves at a distance.
Ads led to a clear where-to-buy path for each product.
Every month we matched ad conversions against the retailers’ own sales data.
