Work · E-commerce
Twice the October.
S-cape doubled its October revenue year on year and beat its revenue target by 27%.
What changed.
October revenue, year on year2×
Revenue target127%beaten
Google Ads revenue, year on year+67%
Email revenue, year on year+114%
What we did.
The challenge
A seasonal category, with most of the year’s demand packed into a few weeks.
We built the Black Friday plan category by category, from last year’s sales.
Shopping and Search campaigns ran per category, and email flows worked alongside the paid ads.
