Work · Events
Nearly twice the crowd.
IT Arena attendance grew 98% once every audience got its own message.
What changed.
Attendees+98%
Conversions+89%
Conversion rate+35%
Ticket sales, July 2025+50%vs June
Cost per ticket, July 2025−24%vs June
What we did.
The challenge
One conference, many audiences: engineers, founders, investors and students, in Ukraine and abroad.
We gave every audience its own channels and its own message, built from the conference’s thematic tracks.
For each audience we wrote down its pains and expectations, then tested messages against them in ads.
Lviv IT Cluster has worked with us since 2020, on IT Arena, Lviv Tech, CodeUA and IT Arena Warsaw.
