Work · Luxury

One glassworks, fourteen countries.

Together with our partner C3, we ran Moser’s always-on Google and Meta programme across 14 markets.

Three Moser Aura vases on a granite counter by a window onto snowy trees
ClientMoser
SectorCrystal glassworks since 1857
ChannelsGoogle, Meta, YouTube
Period2022 to 2024

What changed.

Markets14one programme
ContractRenewedfor a second year

What we did.

The challenge

Luxury buyers are few, far apart and allergic to pushy ads.

We built the funnel by stage on Google and Meta, grouped channels so the client could see what each one did, and reported every month.

In summer 2022 we added a tourist campaign in Prague.

The work was co-delivered with C3, and renewed for a second year.

Studio shot: three faceted Aura vases on a dark reflective surface, green-violet haze behind
Glassmaker shaping a glowing gather of molten glass on the blowpipe in the Karlovy Vary hot shop

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