Work · E-commerce
Budget followed the bestsellers. Revenue tripled.
Gorgany’s ad revenue grew 216% when spend moved to the categories that sell.
What changed.
Ad revenue+216%
Transactions from ads+83%
Return on ad spend+65%
Visitors+38%
What we did.
The challenge
A big catalogue, with budget spread evenly across products that earned very differently.
We rebuilt the analytics first, so every decision ran on clean data.
Then we put the budget behind the categories with a high average order and steady demand, plus remarketing, and kept a slice for testing new audiences.
