Work · Real estate
More calls on a third less budget.
Nova Oselya got 72% more calls while ad spend fell by 32%.
What changed.
Calls+72%
Ad spend−32%
Visitors+156%
Leads from brand search55%at 5× lower cost
What we did.
The challenge
Ads were running, but they built neither enquiries nor a brand anyone searched for.
Two jobs at once: make the developer known in the local market, and talk to buyers at every stage of a long decision.
Display campaigns built branded search, which became the source of more than half of all leads, at a fifth of the cost.
