Work · E-commerce
From a big catalogue to clear winners.
Dodo Socks grew revenue 171% once ads followed the highest-margin products.
What changed.
Revenue+171%
Return on ad spend+153%
Conversion rate+45%
Visitors+68%
What we did.
The challenge
A young brand with a big catalogue and no clear view of which products actually made money.
We found the highest-margin products first, and segmented the catalogue by conversion.
Then we worked both demand and cold audiences for impulse buys, and moved budget wherever the data pointed.
