Work · B2B
Cost per lead cut by 62% in six weeks.
A food importer cut its Google cost per wholesale lead by 62% in six weeks.
What changed.
Google cost per lead−62%in six weeks
What we did.
The challenge
Lead quality had to be checked by hand in the CRM, one by one.
Weekly optimisation and reporting, bids set region by region, and a tighter search structure.
