Work · Real estate
Talking to buyers at every stage.
A business-class developer lifted lead conversion by 267% with a message for each stage of a three-month decision.
What changed.
Lead conversion rate+267%
Leads+50%
Cost per lead, Google−40%
Cost per lead, Facebook−46%
What we did.
The challenge
Apartments are a three-month decision, and the ads talked to everyone as if they were ready today.
We mapped the decision into stages from analytics and CRM data, then wrote a message for each stage.
As conversion rose, the cost of every lead fell.
