Work · E-commerce
Facebook became a sales channel.
A designer lighting brand reached 8× return on Facebook ad spend.
What changed.
Google revenue28×
Google conversion rate15×
Facebook return on ad spend8×
What we did.
The challenge
Low conversion and low profit on every channel.
We audited the accounts and rebuilt the plan on the RACE model, from cold audiences to loyal buyers.
New campaign structures on both platforms followed the data from the previous period.
