Work · Automotive
Over target, under budget.
Mercedes-Benz Lviv beat its monthly conversion target by 30%, at a lower cost per conversion than planned.
What changed.
Conversions vs target130%target beaten
Conversions, month on month+59%
Cost per conversion vs ceiling−13%under plan
Service requests8×month on month
What we did.
The challenge
A premium dealer, a strict monthly target, and a ceiling on what every conversion could cost.
We tested a Performance Max campaign for store visits, to bring people into the showroom, and refreshed the spring service offers.
We moved budget from a single model campaign to service, and cut the Search and Dynamic Search campaigns that were not pulling their weight.
Mercedes-Benz Lviv has worked with us since 2023.
