Our cases

• Your Project

  Your Project

  Goal

  Whatever you desire within the scope of digital marketing and advertising.

  Solution

  We will develop a marketing strategy that fits your needs and budget.

  Results

  You will receive trackable real-time reports, where you can follow increasing revenue and achieve your goals.

  Contact us

  We don’t bite, just give us a call, and we’ll prove our competence through our work.

  Write us +

• E-Commerce

  E-Commerce

  Online store of leisure goods.

  Goal

  To ensure continuous growth of online sales, engagement of new customers, and brand awareness.

  Solution

  The priority was to increase sales on the site. Based on historical data from Google Analytics and Ads accounts, we have developed a strategy that aims to make the most of our budget. To fulfill this, we segmented products and identified categories of products that have a high average check and stable demand. We focused our main advertising activities on priority product groups and remarketing. Part of the budget was used for experiments with new audiences and new ways of communicating with them. Before we started advertising, we improved our analytics to have more accurate data and to optimize our advertising based on it. As a result of this work, we have achieved our goals.

  Result

  Users: 225K

  +38,1%

  Ad Transactions: 7 097

  +83,1%

  Ad Revenue: $604 134,26

  +216,0%

  ROAS: 21,8

  +64,9%

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• Real Estate

  Real Estate

  A business-class real-estate developer.

  Goal

  To increase the number of high-quality leads that convert to real estate buyers.

  Solution

  After analyzing Google Analytics, CRM, and Ads accounts, we realized that the decision-making process can be divided into several stages with a total duration of 3 months. As a result, we divided the marketing and communication strategy so they become most relevant to the customer at each stage. This approach has made it possible to increase the number of target customers, as well as reduce the cost of the advertising campaign as the conversion rate increases.

  Result

  Leads: 3337

  +49,8%

  Leads conversion rate: 4,49%

  +267%

  Cost per on-Google Ads lead: 303 UAH

  -40%

  Cost per on-Facebook lead: $4,25

  -46%

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• E-Commerce

  E-Commerce

  Online store of a Ukrainian manufacturer of designed lamps

  Goal

  Improve the use of advertising budget in Google Ads and turn Facebook Ads into a revenue channel.

  Solution

  We faced low CR and low profitability from all traffic channels. After the audit of ad accounts, a marketing plan was developed based on the RACE model, which optimized advertising tactics for users from "cold" to "loyal". Based on the marketing strategy, we built a new structure of advertising campaigns for Facebook and Google, using the statistics obtained through in-depth analysis of the accounts for the previous period. As a result of these actions, we were able to improve the overall conversion of the site and the profitability of all traffic.

  Result

  Google:

  Users (51K)

  +22%

  Revenue (931K UAH)

  +2736%

  Transactions (123)

  +2360%

  Conversion rate (0,14%)

  +1435%

  Facebook:

  Purchases

  222

  ROAS

  821%

  Revenue

  $49K

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• E-Commerce

  E-Commerce

  Young Ukrainian clothing brand.

  Goal

  To ensure sustainable online sales growth and perform comprehensive analytics.

  Solution

  The first task was to identify the products with the highest margins to increase the profitability of advertising. Based on this information, we segmented products by conversion. On the basis of the characteristics of the product, a strategy was developed to use marketing tools to interact with both the current market demand and the cold audience to obtain impulsive purchases. After that, additional channels were activated and the advertising budget was more rationally redistributed based on analytics data. Thanks to these actions, we have received a steady increase in sales of the online store.

  Result

  Users: 319K

  +67,6%

  ROAS: 2,330%

  +153,3%

  Conversion rate: 5.83%

  +44,5%

  Revenue: $370K

  +171,2%

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• Events

  Events

  IT Arena Conference.

  Goal

  To increase the number of foreign attendees and B2C sales.

  Solution

  We have developed a comprehensive marketing strategy in which each segment of the target audience used various methods of communication. Based on the main thematic flows, we identified potential target audiences and developed hypotheses about their pains and expectations. After that, we developed individual messages and provided their broadcast through advertising. As a result of these actions, the effectiveness of interaction with customers has increased significantly.

  Result

  Users: 53K

  +36%

  CvR: 6.2%

  +35%

  Conversions: 5.5K

  +89%

  Attendees: +4K

  +98%

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• Real Estate

  Real Estate

  A leading real-estate development company.

  Goal

  To change previous online advertising, as it was ineffective.

  Solution

  To increase the number of targeted appeals, we have developed two key strategies: a) increase the brand awareness of the developer in the local market; b) relevant communication at each stage of the customer journey. To implement the strategy of increasing brand awareness, we have involved media campaigns on Google and Facebook. Display advertising allowed us to form brand search queries, from which we began to receive 55% of all leads, and last but not least, 5 times cheaper. Successful communication strategy at each stage of the customer journey was provided by the formula 4Ps, where a smart combination of marketing mix allowed a specific segment to convey a specific message in a specific placement.

  Result

  Users: 221K

  +156%

  Amount spent: $59K

  -32%

  Calls received: 1885

  +72%

  Amount saved:

  $19K

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